Included in the package was a very nice surprise, a knitting bag from the Campaign For Wool.
I hadn't heard of it before, so I went to the website and learned that the campaign was started over a year ago to support all aspects of the wool industry: the farmers, shearers, manufacturers of clothing, furniture, things for the house as well as textiles and crafts. The patron of the Campaign For Wool is HRH, Prince Charles, The Prince of Wales. He doesn't have to convince knitters of "the benefits of this wonderful, natural fiber", does he?!!
I think you might enjoy these two short videos which explains more about this initiative:
...and you have to love the idea of sheep in downtown London. I wouldn't mind a Wool Week in the streets of downtown Denver!