Wednesday, April 6, 2011

Give Me A Break

Can you believe this ad from Esquire magazine, from 1959?  A little misogyny, perhaps? 

The print is small, it reads:

"men are better than women !  Indoors women are useful -- even pleasant.  On a mountain they are something of a drag.  So don't go hauling them up a cliff just to show off your Drummond climbing sweaters.  No need to.  These pullovers look great anywhere.  On the level !  Entirely hand fashioned of the purest, warmest worsted in a bold, clear shaker stitch.  Genuine bone buttons.  Sizes:  S-M-L-XL.  Left, Joring.  Low button pullover with harness shawl collar that closes up to the neck.  Set-in pocket.  They come no finer !  In brass, white, olive, gray, $25.  Right, Norfolk.  An entirely new approach to sweater-making.  Belted -- attention getting -- quite magnificent.  In brass, olive, black, $25.  DRUMMOND sweaters."

I'm not sure from this picture, but the sweatres appear to be stocking stitch, not shaker stitch, by the way.


JelliDonut said...

It's attention-getting, alright.

Unknown said...

oh dear! Some still think this way too!

Lola said...

If you'll ask me, they kinda look like sissies the way they're dressed, eh? :P